Hi Ignacio, I really appreciate that you liked my post and found if useful. I was working on a project with a startup company who also plans to enhance financial wellness of the users. This article covers how I planned the research to really dig deep into the users motivations, behaviors and attitude towards Financial Wellness. I would be glad to connect with you and know more about your web financial wellness app. Here is my LinkedIn ID : www.linkedin.com/in/biswajeet-das-453642b8